About For Good

Discover the story behind the app that measures your ecological footprint.

A company with a mission

For Good is an enterprise with a single mission: to create a better society, by simplifying sustainability.

Good for your environment
Green living is not as hard as it seems

Good for yourself
A sustainable lifestyle adds flavour to your life

Since 2013, For Good
From two founders to a whole team of believers

Good for your environment

Everybody wants to live more sustainably but most people don’t know where to start. And there’s the opinion that sustainability is limiting. It’s quite the opposite and that’s what For Good wants to point out. With a few changes, you can reduce your ecological footprint and make your environment a little bit greener. Sustainable living hard? Think again!

Good for yourself

We offer you the tools, you choose what you want to change and how far you want to take it. You will notice that it doesn’t take all that much effort to reduce your footprint. On the contrary. The practical tips and insights are inspiring. The app measures – to a large extent automatically – and compares your current data with older data. That way you can clearly track your progress. The formulas to calculate your CO2 emissions were developed in cooperation with CO2logic, a renowned climate advisory organisation.

Since 2013, For Good

For Good is the brainchild of Koen Jaspers and Maarten Desmet.

These zealous entrepreneurs with a passion for sustainability want to motivate as many people as possible to reduce their ecological footprint. To make the world a little bit greener, step by step.

In the meantime, the duo has expanded its team with developers, marketing and communication professionals, behavioural scientists and project managers. All sharing the same belief: sustainability has to be simple.

For Good.

Would you like more information?
Do not hesitate to contact us